Keyword

Global Trade Order, Retail Trade & Marketing, Celebrity Marketing, Consumer Durables

Abstract

The WTO new international trade order, (1995) built over a period of five decades through meticulous and extended negotiations, based on the principle of extended equal global trade opportunities, appears to have bread a new retail trade and marketing order. It’s an age of growth, trade and high consumption, giving rise to a new retail marketing systems and product innovations, improvements etc. which are addressed to the world with reference to the economy of India.


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