Keyword

Employee morale, employee retention, retail industry, spiritually-based leadership

Abstract

This quantitative correlational research study was conducted to compare the degree to which spiritually-based and mainstream retailers’ leadership practices do or do not affect employee morale and employee perceptions of retention. The sample consisted of 98 random retail employees from the Chicago, Illinois area. The employees represented four retail organizations, two spiritually- based and two mainstream organizations. Correlational analyses using data from the survey devise the research findings. The findings revealed that a small difference does exist in employee morale between spiritually-based and mainstream retail employees. Specifically, there exists a difference in the two groups between the relationship between retention and morale. The results also indicated a relationship between leadership practices and employee perceptions of retention in both groups.


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