Keyword

MNE’s, SME’s, Hungary, FMCG Retailing, Cooperatives, Rivalry

Abstract

In this paper we explore the impact of the ivasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME’s can cope with the foreign competition. “If you can’t beat them, at least emulate them well.”


Full Text : PDF