Keyword

Entrepreneurs, South Africa, Entrepreneurs’ success, Characteristics, Measure success

Abstract

In this secondary research study the question was researched to establish how entrepreneurs’ measure success in South Africa. In South Africa entrepreneurs’ measure success by evaluating the profitability of the business; the reasons for starting such a business and effective managing of business information. Growing customer is indicated as the least important measuring criteria for the success of an entrepreneurial small business. This research concludes that South Africa has too few people with entrepreneurial small business managing qualities which hamper measuring of the success of an entrepreneurial small business. Most entrepreneurial small businesses measure their success only by profitability which is a short term outlook. May be that is why so many entrepreneurial small businesses are unsuccessful leading to a situation where the South African economy performs poorly because only a few people succeed as real entrepreneurs small business owners.


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