Keyword

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Abstract

There are over 8 lakh chemists in India. A number of studies on medical stores and community pharmacists reveal that drug retailers do nothing but sell drugs. Organized retail is facilitator for wellness of the customer. Organized chain of pharmacy retailing is planning massive expansion in the next few years and proposes to penetrate Indian market. The study examines, the international and domestic scenario of Pharmacy Retailing, the challenges the sector is likely to face and the strategies it can consider adopting to meet these challenges. The study is based on the report published, latest changes in the government rulings and industry specific research


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