Dr P.R. Datta

Email: p.datta@abrmr.com

Executive Chair, Marketing

Academy of Business and Retail Management, UK

Lead Consultant, Centre for Innovative Leadership Navigation, UK
Editor-in-chief, Journal of Business and Retail Management Research (JBRMR)
Email: p.datta@abrmr.com 
Web: www.prdatta.com 
Google Scholar Citations

Dr Datta has earned his degree in Plasma Physics from Moscow, Russia, an MBA from England and MSc in Marketing from Glamorgan University (UK) and PhD in Marketing from University of Hertfordshire, UK.  He is a fellow of the Chartered Institute of Marketing (CIM), UK and member of various professional bodies including British Academy of Management, European Marketing Association, Chartered Institute of Marketing and European association for Evolutionary Political Economy.

Currently Dr. Datta is holding the position of Executive Chair of the Academy of Business and Retail Management (ABRM)-UK, and Editor in Chief of the Journal of Business and Retail Management Research (JBRMR) -A SCOPUS Indexed & SCIMAGO ranked peer reviewed academic journal and  lead consultant of the Centre for Innovative Leadership Navigation, UK; Editorial advisor- International Journal of Technology and Management Research (IJTMR), Ghana; Member of Editorial board: Gumbad Business Review (an international Business Journal on Business & Management), India, Member of Editorial Board: International Journal of Contemporary research in Management & Social Sciences, India

He has worked as a consultant with a wide range of nationals and international organisations and designed appropriate marketing systems in various manufacturing and FMCG industries in Bangladesh, India, Sri Lanka, Pakistan, Nepal, Nigeria, Tanzania and UK. He continues to work with a wide range of marketing and business areas including retailing, CRM, customer loyalty, trust and commitment, branding, developing and implementing marketing strategies.

Dr. Datta has published extensively in various international referred journal and conference proceedings and few of his publication were received favourable attention by the business and management scholar.

Countries traveled: Albania, Afghanistan, Armenia, Australia, Belarus, Bulgaria, Croatia, Cameroon, Canada, Czech Republic, China, Cyprus, Estonia, Germany, Ghana, France, Hong Kong, Latvia, Lithuania, France, India, Italy, Kenya, Kazakhstan, Kosovo, Malaysia, Macedonia, Mauritius, Montenegro, Mongolia, Nepal, Nigeria, Netherland, Pakistan, Poland, Philippines, Russia, Romania, Singapore, Sri Lanka, Switzerland, Ukraine, Uzbekistan, Thailand, Tanzania, Turkey, UAE, USA

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