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Mission statement
The mission of this journal is to publish empirical research that tests, extends or builds business management theory and contributes to retail management practice. All empirical methods including qualitative, quantitative, field, laboratory and combination methods are welcome. In order to be published in JBRMR, a manuscript must make strong experiential and theoretical contributions and highlight the significance of those contributions to the management field. Thus, preference is given to submissions that test, extend or build strong theoretical frameworks while critically examining issues with high importance for business management theory and practice. The JBRMR is not tied to any particular discipline, level of analysis or national context.

The objective of the JBRMR is to attract and publish theoretical, conceptual, and empirical manuscripts from academics and professionals from all disciplines regarding a wide range of contemporary issues in business and retail management. The aims of the journal are to disseminate knowledge; provide a learned reference in the field; and facilitate communication between academic and research experts, and executives.

The readership for this journal includes academics, researchers, policy makers and executives engaged in business and retailing.

JBRMR strives to publish original, high quality, theoretical, conceptual and empirical manuscripts from academicians, researchers, and various thought leaders.


Subject Coverage
The coverage of JBRMR includes, but not limited to, the following subjects pertaining to business and/or retail management:

• Emerging advances in business and its applications 
• Management and retail marketing
• Business management
• Business policies, strategies, and performance
• Creativity in Internet management and retailing
• Innovation and product development
• Business strategies
• Marketing management and strategies
• Business and retail research
• B2B and B2C management 
• Relationship management
• Consumer behaviour
• Customer relationship management
• Public relations and retail communication
• International business issues
• Foresight planning
• Business policy and decision-making
• Business security and privacy issues
• Business ethics and legal issues

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