About-Us
The JBRMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of business and retail management. The journal promotes the advancement, understanding, and practice of business & retail management. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.

Objectives
The objectives of the JBRMR are to attract and publish theoretical, conceptual, and empirical manuscripts from academics and professionals from all disciplines regarding a wide range of contemporary issues in business and retail management. The aims of the journal are to disseminate knowledge; provide a learned reference in the field; and facilitate communication between academic and research experts, and executives.

Readership
The readership for this journal includes academics, researchers, professionals, and executives engaged in business and retailing.

Contents
JBRMR will publish original, high quality, theoretical, conceptual and empirical manuscripts from academicians, researchers, and professionals.

Subject Coverage
The coverage of JBRMR includes, but not limited to, the following subjects pertaining to business and/or retail management: