Mailto Us
 
 
 


SCImago Journal & Country Rank
 
 
free counters
 
 
You are in :: Current-Issue
Journal of Business & Retail Management Research
Vol-12, Issue 2, January 2018
ISSN 2051-848X (Print) ISSN 2051-8498 (Online)
www.jbrmr.com

Empirical results of the awareness of social media and its application by academics in teaching in New Zealand
Michael C. Cant Department of Marketing and Retail Management University of South Africa, South Africa Pieter Nel Business and Enterprise Network Unitec Institute of Technology, New Zealand Johannes A. Wiid Department of Marketing and Retail Management University of South Africa, South Africa Denisa Hebblethwaite Business and Enterprise Network Unitec Institute of Technology, New Zealand


KEY WORDS

Social media, academics, education, Facebook, Twitter, students, social networks

ABSTRACT

        Academics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and use of SM in teaching by academics and whether they can utilize this platform for effective communication to engage students in learning activities. The overall objective of this research study is to identify how academics can best integrate SM into traditional teaching methods by examining both the advantages and disadvantages of this innovative medium.

        The research study was conducted during 2015 at a New Zealand tertiary educational institution in a business school comprising various departments. A total of 58usable responses were obtained via an E-survey using survey monkey and then analysing the responses. Suggestions are made to educators regarding a viable social digital educational environment using SM. It is concluded that academics are communicating with students in a positive way via the use of SM for educational purposes and that much scope exists to improve the use of SM for educational purposes by academics.

 

DOI: https://doi.org/10.24052/JBRMR/V12IS01/EROTAOSMAIABAITINZ



Full Text : PDF


This work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0)

 
 
 
Copyright © 2018 JBRMR. All Rights Reserved.