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You are in :: Current-Issue
Journal of Business & Retail Management Research
Vol-12, Issue 1, April 2018
ISSN 1751-8202 (Print) ISSN 2056-6271 (Online)
www.jbrmr.com

The effect of entrepreneurial orientation, market orientation, total quality management and organizational culture on the SMEs performance: A theoretical framework
Gamal Abdualmajed Ali School of Business Management College of Business, University Utara Malaysia, Malaysia Haim Hilman School of Business Management College of Business, University Utara Malaysia, Malaysia Abdullahi Hassan Gorondutse School of Business Management College of Business, University Utara Malaysia, Malaysia


KEY WORDS

Entrepreneurial orientation, market orientation, total quality management, organizational culture, organisational performance.

ABSTRACT

       In the contemporary, Entrepreneurial orientation and Market orientation have become important topics among business academics and practitioners. Since business environment has become more competitive, the need to develop and improve internal resources is now a prerequisite for global survival; entrepreneurial orientation and market orientation are now the crucial falcons that are assisting the firms to achieve such a niche. Despite the importance of MO and EO, researches that link these concepts to SMEs performance are very limited. In this view, through extensive literature view, this study has found a theoretical link that exists between entrepreneurial orientation, market orientation and performance of SMEs and also developed conceptual model for empirical validations. This study serves not only to clarify the relationship between entrepreneurial orientation, market orientation and SMEs performance, it also explains the role which TQM plays as a mediator in this relationship which most studies have neglected. Again, the conceptual model also examines the moderation role of the organizational culture in the relationship between TQM and SMEs performance.

 

Doi: https://doi.org/10.24052/JBRMR/V12IS01/TEOEOMOTQMAOCOTSPATF

 

 




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This work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0)

 
 
 
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