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Journal of Business & Retail Management Research
Vol-12, Issue 2, January 2018
ISSN 2051-848X (Print) ISSN 2051-8498 (Online)
www.jbrmr.com

Investigating the factors affecting University students’ e-commerce intention towards: a case study of Jordanian universities
Mohammad Mahmoud Alzubi Al-Madinah International University Shah Alam, Malaysia Mohammed Abdullah Alkhawlani Al-Madinah International University Shah Alam, Malaysia Yousef Abu Baker El-Ebiary Al-Madinah International University Shah Alam, Malaysia


KEY WORDS

E-Commerce, Culture, Unified Theory of Acceptance and Use of Technology (UTAUT),

ABSTRACT

        This study investigates the factors that significantly affect the acceptance e-commerce in Jordan. These factors were Culture factor and Unified Theory of Acceptance and Use of Technology (UTAUT) Characteristics. This study adopted the deductive approach to reach its objectives. It presents a theoretical framework for the construction of hypotheses. The hypotheses were tested to obtain the findings that may be generalized afterwards. 154 students from different universities in Jordan participated in this study. After reviewing several related studies, the Likert five- point scale questionnaire was constructed for gathering the required data, which were then analyzed using the SPSS software.

 

DOI: https://doi.org/10.24052/JBRMR/V12IS01/ITFAUSEITACSOJU




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This work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0)

 
 
 
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