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Journal of Business & Retail Management Research
Vol-12, Issue 2, July 2018
ISSN 1751-8202 (Print) ISSN 2056-6271 (Online)

Strategies of global recession for small business enterprises in emerging markets: Case of South Africa
Louise van Scheers Department of Marketing and Retail University of South Africa, South Africa


Strategies of Global Recession SMEs; Reducing costs strategies; increasing growth strategies


The aim of this chapter was to examine strategies of global recession for SMEs in emerging markets such as South Africa. A recession is considered as one of the most crucial environmental threats to SMEs’ viability, profitability and survival. Sensitive SMEs may close down, and many decrease their production capacity due to insufficient consumer demand which is a cause of global recession. Secondary examination of references indicates that it seems that South African SMEs in times of recession uses reducing costs and increasing growth strategies to survive global recessions. Luckily, SMEs have flexible managerial structures and therefore can adapt their strategies in times of recessions to survive.



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