258 This paper analyses the performance of the automotive retail industry taking into consideration the monetary policy employed by the Brazilian government from 1994 to 2014. Since the research area lacks empirical evidence we decided to use econometric methods that led to estimation models, based on regression and correlation, to check the relation between monetary policy and sector performance. We found out that the performance of the sector, represented by production and export level, was connected to the variables related to the monetary policy. When the performance was measured using exports, the economic variables act as expansion or constrains mechanisms. https://jbrmr.com/details&cid=258 https://jbrmr.com/cdn/article_file/i-26_c-258.pdf Volume 11 Issue 2 26 2017-01-01 2017-01-30 no Monetary policy Automobile Industry Retail Automotive Brazilian economic policy none 568186 59 0 Tatiana Marceda Bach Business School, PPAD, Pontifical Catholic University of Parana Ariane Maria Machado Business School, PPAD, Pontifical Catholic University of Parana Claudineia Kudlawicz-Franco Business School, PPAD, Pontifical Catholic University of Parana Tomas Sparano Martins Business School, Federal University of Parana Claudimar Pereira da Veiga Business School, PPAD, Pontifical Catholic University of Parana, Brazil Business School, Federal Universityof Parana