Journal of Business and Retail Management Research
JBRMR
2056-6271
https://doi.org/10.24052/JBRMR/
283
Factors influencing consumer's patronage intentions in Kuwait
Grocery shopping is considered a critical and routine element of consumer behavior. Hence, numerous studies have been conducted to understand the factors influencing shoppers’ behavior. Employing a cross-sectional design, this paper aims at describing the shopping behavior of hypermarket consumers in Kuwait. Results show that nationality, payment options, and the day of the week are critical factors influencing consumers 'patronage intentions.
https://jbrmr.com/details&cid=283
https://jbrmr.com/cdn/article_file/content_75532_17-04-22-12-49-29.pdf
Volume 11
Issue 3
28
2017-04-01
2017-04-22
no
Consumer Behavior
Hypermarkets
Retail
Patronage
Atmosphere
Service
none
594045
106
0
Abdullah A. Aldousari
Kuwait University
Ismail M. El-Sayed
Kuwait University