502 Motor vehicle dealership are confronted with an excessive competition and are resorting on innovative techniques to retain customers. The purpose of this paper is to identify different innovative financing techniques being adopted by motor vehicle dealership. A qualitative research method was used to address the research purpose of this paper. A content data analysis was followed in analysing the primary data gathered during the study. The findings of this paper uncovered that different innovative financing techniques are used by motor vehicle dealerships in an attempt to remain competitive. Recommendations to the managers of motor vehicle dealerships and future research directions are provided in this paper. https://jbrmr.com/details&cid=502 https://jbrmr.com/cdn/article_file/2019-07-02-19-55-57-PM.pdf Volume 13 Issue 04 38 2019-07-01 2019-07-02 no Business performance complex adaptive theory content analysis innovation motor vehicle financing none 591478 128 0 Sipho Makgopa University of South Africa, South Africa