Keyword

Multinational, offshore, outsource, varieties of capitalism

Abstract

This paper outlines research exploring differences in approach to outsourcing and offshoring by multinational corporations. In particular, a comparison is drawn between German and UK headquartered organizations in the airline / transport and also the engineering sectors. A novel conceptual framework is developed that uses differing varieties of capitalism (VoC) to compare and contrast a series of criteria. Underlying theory that is drawn from the resource based view (RBV) of the firm and global production networks (GPNs) are also considered. The initial findings from two case studies are that German organizations are less inclined to outsource (in both sectors) preferring to retain control as a wholly owned business offshore. The UK businesses were less risk adverse and seemed to be more flexible and agile in their sourcing policies being prepared to outsource, offshore and partner or acquire as appropriate, even using competitors when there is a sound business case. The relationships’ with trade unions / works council was also found to be very different, with reluctance by management in Germany to progress radical initiatives. A favorable economy in Germany has also created an environment in which overseas expansion could take place without a significant loss of jobs at home.


Full Text : PDF

References
  1. Banker, R.D. et al (1984) Estimating the most productive scale size using data envelopment analysis. European Journal of Operational Research (July), 35-44
  2. Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.
  3. Coe, N.M., Hess, M. et al (2004) Globalizing regional development: a global production networks perspective Trans Inst British Geographers 29 (4): 468-484
  4. Contractor, F.J. et al (2010). Reconceptualizing the Firm in a World of Outsourcing and Offshoring: The Organizational and Geographical Relocation of High-Value Company Functions, Journal of Management Studies 47:8 December
  5. Contractor, F.J. (2012). Why do Multinational Firms exist? A theory note about the effect of multinational expansion on performance and recent methodological critiques. Global Strategy Journal 2, 318-331, Wiley.
  6. Costello, A.E. & Costello, T.G. (2004). ‘Corporate Governance in Multinational Corporations’.    Working Paper, Eastern Illinois University, School of Business. Unpublished.
  7. Dunning, J. H. (1988). Explaining International Production. London: Unwin Hyman.
  8. Economist (2011), Business, multinational manufacturers, May 14th, pg. 73
  9. Financial Times, 2011, Editor’s Choice, feature on Offshoring by Prof Jérôme Barthélemy, Essec Business School, May 26th
  10. Financial Times (2013). ’Data show yawning productivity gap between UK and G7 peers’. O’Connor, S. September 18.
  11. Hall, P. & Soskice, D. (2001).’ Varieties of Capitalism: The Institutional Foundation of Comparative Advantage’. Oxford University Press, Oxford.
  12. Harms, Lorz & Urban, (2009). Offshoring along the Production Chain. CESIfo Working Paper 2564.
  13. Kirkegaard, J.F. (2008). Offshoring, Outsourcing and Production Relocations—Labour Market Effects In The OECD and Developing Asia, The Singapore Economic Review, Vol. 53, No. 3, 371–418
  14. Lane, C. (2008). ‘National Capitalisms and global production networks: an analysis of their interaction in two global industries’. Socio-Economic Review. Vol (6) pp 227-260.
  15. Lane, C. & Probert, J. (2009).’ National Capitalisms, Global Production Networks Fashioning the Value Chain in the UK, USA and Germany’. Oxford University Press, Oxford.
  16. Lynn, L. & Salzman, H. (2009).  ‘The new globalization of Engineering: How offshoring of advanced engineering affects competitiveness and development’. Economics, Management and Financial Markets, 4, 1.  March. Addleton, New York.
  17. McKinsey (2012). Manufacturing the future: The next era of global growth and innovation. McKinsey Global Institute and McKinsey Operations Practice, November.
  18. Mitchell, A.J. & Hill, S. (2004) The Great M&A Gamble, The Ashridge Journal 360°, Autumn
  19. Morgan, G., Whitley, R. & Moen, E. (2006). ‘Changing Capitalisms? Complementarities, Contradictions and Capability Development in an International Context’, pp78-109, Oxford University Press, Oxford
  20. Mudambi, R. & Venzin, M. (2010). The Strategic Nexus of Offshoring and Outsourcing Decisions, Journal of Management Studies 47:8 December
  21. Pisano, G. (2009)’ Restoring American Competitiveness’, Harvard Business Review, July-August.
  22. Reichertz, J. (2004). Abduction, Deduction and Induction in Qualitative Research. In: Flick, Uwe (ed.): A companion to qualitative research, London: Sage, pp. 159 – 164.
  23. Saunders, M.N.K., Lewis, P. & Thornhill, A. (2012). ‘Research Methods for Business Students’. (6th edition). Harlow: Pearson.
  24. Trompenaars, F. (1997), 2nd edition) Riding the Waves of Culture: Understanding Diversity in Global Business, London: Nichols Brealey.
  25. Whitley, R. & Kristensen, P. H. (Eds) (1997). ‘Governance at Work: The Social Regulation of Economic Relations’. Oxford University Press, Oxford.