A study of factors influencing customer's purchasing behaviours of gold ornaments

Navarwan Chaisuriyathavikun; Prattana Punnakitikashem

Article Details

Research Article Volume 10 Issue 3

A study of factors influencing customer's purchasing behaviours of gold ornaments

Navarwan Chaisuriyathavikun • Prattana Punnakitikashem

Published: 17 Jul 2016 Issue:Volume 10 Issue 3 Jul 2016 Author details below

Navarwan Chaisuriyathavikun

College of Management, Mahidol University

Prattana Punnakitikashem

College of Management, Mahidol University

Decision making luxury product purchasing intention consumer behaviour gold ornament

Download PDF Reading View How to Cite BibTeX / RIS XML Metadata JSON Metadata View Issue

Article Metrics Report

Views, downloads, citations, engagement

Views 564971

Downloads 101

Citations 0

Engagement 565072

Cited by

Current citation count

Abstract

Research summary

Since late 2013, the demand for gold ornaments in Thailand has been increasing after the global economic crisis had less impact on gold prices. The purpose of this study was to investigate factors influencing customer’s purchasing intention of gold ornaments. Data collected from 370 respondents in Bangkok and vicinity areas was analyzed by factor analysis and multiple regression. The results revealed that there are two major factors that are significantly related with customersâ€™ intention to purchase gold ornaments; these factors are buyer preference and expected future value. These results can help gold retailers to develop appropriate marketing strategies and enhance business success in changing environments.

Editorial Process

Article History

Published 17 Jul 2016

How to Cite

Chaisuriyathavikun, N. & Punnakitikashem, P.. (2016). A study of factors influencing customer's purchasing behaviours of gold ornaments. Journal of Business and Retail Management Research, Volume 10 Issue 3.

Citation Context

Archive cited by No internal citing article yet

Reference depth References not listed

DOI record DOI not listed

Citation signal Citation exports and metadata ready

APA

Chaisuriyathavikun, N. & Punnakitikashem, P.. (2016). A study of factors influencing customer's purchasing behaviours of gold ornaments. Journal of Business and Retail Management Research, Volume 10 Issue 3.

MLA

Chaisuriyathavikun, Navarwan, and Prattana Punnakitikashem. "A study of factors influencing customer's purchasing behaviours of gold ornaments." Journal of Business and Retail Management Research, Volume 10 Issue 3, 2016.

Chicago

Navarwan Chaisuriyathavikun and Prattana Punnakitikashem. "A study of factors influencing customer's purchasing behaviours of gold ornaments." Journal of Business and Retail Management Research Volume 10 Issue 3 (17 Jul 2016).

Harvard

Chaisuriyathavikun, N. & Punnakitikashem, P. (2016) A study of factors influencing customer's purchasing behaviours of gold ornaments. Journal of Business and Retail Management Research, Volume 10 Issue 3