Trends in Indian Retail Shopping Behavior-an Empirical Investigation

K. Karthikeyan; R.Rengaraj alias Muralidharan; M. G. Krishna

Article Details

Research Article Volume 05 Issue 1

Trends in Indian Retail Shopping Behavior-an Empirical Investigation

K. Karthikeyan • R.rengaraj Alias Muralidharan • M. G. Krishna

Published: 24 Feb 2012 Issue:Volume 05 Issue 1 Oct 2010 Author details below

K. Karthikeyan

Department of Management Studies, Saranathan College of Engineering

R.Rengaraj alias Muralidharan

Department of Management Studies, Saranathan College of Engineering

M. G. Krishna

Department of Management Studies, Saranathan College of Engineering

Retail Shopping Behavior Customer service Store Atmosphere Retailing

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Abstract

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Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services, which can lead to more informed choice and greater convenience in shopping. In this study an attempt has been made to take a close look at the shopping behavior of consumers to determine what makes shoppers choose one place over another and how retail managers can drive traffic to their stores. In order to improve store performance, retailers must begin to think like shoppers.

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Published 24 Feb 2012

How to Cite

Karthikeyan, K., Muralidharan, R. A., & Krishna, M. G.. (2012). Trends in Indian Retail Shopping Behavior-an Empirical Investigation. Journal of Business and Retail Management Research, Volume 05 Issue 1.

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APA

Karthikeyan, K., Muralidharan, R. A., & Krishna, M. G.. (2012). Trends in Indian Retail Shopping Behavior-an Empirical Investigation. Journal of Business and Retail Management Research, Volume 05 Issue 1.

MLA

Karthikeyan, K., et al.. "Trends in Indian Retail Shopping Behavior-an Empirical Investigation." Journal of Business and Retail Management Research, Volume 05 Issue 1, 2012.

Chicago

K. Karthikeyan, R.rengaraj Alias Muralidharan, and M. G. Krishna. "Trends in Indian Retail Shopping Behavior-an Empirical Investigation." Journal of Business and Retail Management Research Volume 05 Issue 1 (24 Feb 2012).

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Karthikeyan, K., Muralidharan, R. A., & Krishna, M. G. (2012) Trends in Indian Retail Shopping Behavior-an Empirical Investigation. Journal of Business and Retail Management Research, Volume 05 Issue 1

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