Creating shared value through big-data analytics: a conceptual treatise on sustainability presence

Viput Ongsakul; Salil K. Sen

Article Details

Research Article Volume 12 Issue 4

Creating shared value through big-data analytics: a conceptual treatise on sustainability presence

Viput Ongsakul • Salil K. Sen

Published: 04 Jul 2018 Issue:Volume 12 Issue 4 Jul 2018 Author details below

Viput Ongsakul

National Institute of Development Administration NIDA Business School

Salil K. Sen

National Institute of Development Administration NIDA Business School

Sustainability presence shared value big-data analytics predictability prescriptivity and scalability

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Abstract

Research summary

The objective of this study is to review and create a frame of reference for the creation of shared value through big-data analytics that sets sustainability presence (Hampton et al. 2013, Schwab, 2017). Big Data Analytics has potential to cope with challenges of over consumption, unharnessed growth and waste proliferation (Müller, Junglas, vom Brocke & Debortoli, 2016). Sustainability presence is relevant curated data, predictive, prescriptive and scalable (Hampton, 2013). Businesses and retail services incorporate transformation to endure and cope with challenges (ur Rehman, Chang, Batool & Wah, 2016). This paper posits the concept of sustainability presence through big-data analytics. Sustainability presence is defined as an overarching ambiance that nurtures shift from reactive to proactive analytics to create value-embedded information that is purposeful for creating connect on water, waste and energy realms (Iacovidou, et al., 2017). The role of analytics is to scaffold big-data emanating from large-scale processes, to the tune of water, energy, waste impacting sustainability presence, call for higher elevation level eco-evo-big data analytics. Whereas, near-grassroots measure of predictability, prescriptivity and scalability, require calibrated attentional grain (Bansal, Kim & Wood, 2017). Outcomes of this research is ethics of collection (White & Ariyachandra, 2016), storage and usage (George, Haas & Pentland, 2014). of big data (to root for the creation of sustainability presence from all arms of business to speed up the creation of value real-time, thereby harnessing the power of big-data analytics.

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Article History

Published 04 Jul 2018

How to Cite

Ongsakul, V. & Sen, S. K.. (2018). Creating shared value through big-data analytics: a conceptual treatise on sustainability presence. Journal of Business and Retail Management Research, Volume 12 Issue 4.

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APA

Ongsakul, V. & Sen, S. K.. (2018). Creating shared value through big-data analytics: a conceptual treatise on sustainability presence. Journal of Business and Retail Management Research, Volume 12 Issue 4.

MLA

Ongsakul, Viput, and Salil K. Sen. "Creating shared value through big-data analytics: a conceptual treatise on sustainability presence." Journal of Business and Retail Management Research, Volume 12 Issue 4, 2018.

Chicago

Viput Ongsakul and Salil K. Sen. "Creating shared value through big-data analytics: a conceptual treatise on sustainability presence." Journal of Business and Retail Management Research Volume 12 Issue 4 (04 Jul 2018).

Harvard

Ongsakul, V. & Sen, S. K. (2018) Creating shared value through big-data analytics: a conceptual treatise on sustainability presence. Journal of Business and Retail Management Research, Volume 12 Issue 4