Keyword

Awareness, consumer behavior, intentions to port, Network portability, speed of porting

Abstract

The study examined the impact of speed and awareness of portability on intention to port among mobile phone users in southwest Nigeria. The study population comprises of staff and students of public universities in southwest Nigeria, the total population for the study was 313,001 and the sample size of 1522 was arrived at by using the Krecie and Morgan sample size table. The sampling techniques used in the study were both probability and non-probability sampling techniques. The non-probability sample techniques used was the homogenous purposive sampling technique for the selection of two universities (one state university and one federal university) from each state in the Southwest, Nigeria; the probability sample techniques were simple random sampling in order for all the elements of the population to have an equal chance of representation. The study analyzed the data through binary logistic regression. The result of the study indicated that coefficient of speed of porting (β = 0.321, p < 0.05) is positive and significant at 5% level. The results suggested that increase in the rate at which porting can be affected would increase intention to port by about 4%. The coefficient of awareness of porting, which is an indication of level of knowledge of mobile number portability, is also positive and significantly (β = 0.451, p < 0.05) related to consumers intention to port. The study recommends that Government and service providers should take note of the time it will take to port, as it is preferable by subscribers to have less than 48 hours for porting and increase the awareness of portability in order to strengthen the competition and make life better for customers.


Full Text : PDF

References
  1. Anderson, E. W., Fornell, C., & Mazvancheryl, S.K. (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 68 (8), 172-185.
  2. Birgul, K. (2013). Effect of Mobile Number Portability: Case of Turkey. International Journal of Business and Social Science, 4(14), 200-213
  3. Buehler, S. & Haucap, J. (2004).  Mobile numbering and number portability in Ireland. Journal of Industry, Competition and Trade, 4(3), 223-238, A report to the ODTR, Ovum: London. V
  4. Carroll, J., Howard, S., Peck, J., & Murphy, J. (2002). A field study of perceptions and use of mobile telephones by 16-22-year olds, Journal of Information Technology, 4 (2), 49-62.
  5. Daniel, O., Alfred, S., & Solomon, K. (2013). Mobile Number Portability: Its Effect on subscribers. International Journal of Advance Research in Management and Social Sciences, 2(12), 307-320
  6. David, S.Y. (2012). An Analysis of Customer Switching Internet Banks in Hong Kong. The Journal of Global Business Management, 8 (2), 114-125
  7. Dominic, O., Joseph, N., & Rogers, M. (2014). Determinant of Consumer Switching Behavior in Mobile Telephony Industry in Kenya. International Journal of Business and Management, 3(5), 201-212
  8. Fornell, C., (1992). A national satisfaction barometer: the Swedish experience, Journal of Marketing research, 56 (1), 6- 21
  9. Johnson W. C., & Sirikit, A. (2002). Service Quality in the Thai Telecommunication Industry: A tool for Achieving a sustainable Competitive Advantage. Management Decision Journal, 40 (7), 693-701.
  10. Kofi, A. B., & Oscar, O. O (2013). Mobile Number Portability: On the Switching Trends among Subscribers within the Telecommunication Industry in a Ghanaian City. Communications of the IIMA, 13 (4), 75-90
  11. Kumaresh. K. & Praveena, S. (2010). Empirical Analysis of Consumer Switching Behavior Towards.Mobile Number Portability. Journal of Research in Commerce and Management, 1(11), 99-110
  12. Keaveney, S.M. (1995). Customer switching behavior in service industries: An exploratory study. Journal of Marketing, 50 (2), 71-82.
  13. Kim, H., Chan, H., & Gupta, S. (2004). Value-based adoption of Mobile Internet, Decision.Support Syst. Journal of management and scientific research, 43, 127-141.
  14. Mihir, D., & Divas, G. (2014). Impact of mobile number portability on student segmentation in india. An international journal of management studies, 4 (4), 1-6
  15. Mugenda, O.  M., & Mugenda, A.  G. (2003). Research Methods: Quantitative and Qualitative Approaches.  Nairobi:  African Centre for Technology Studies.
  16. NCC. (2016). NCC Industry Statistics. Retrieved from 
  17. http://www.ncc.gov.ng/index.php?option=com_content&view=category&id=65&Itemi d=67.  
  18. Nimako, S. G. & Niyame, T.U. (2015). Modelling the antecedents and consequence of consumer switching behaviour in Ghanaian mobile telecommunication industry, international Journal Business and Emerging Markets, 7(1): 37-75
  19. Oliver, L. (2009). Number portability in emerging markets. [Online] Available: 
  20. http://www.iccuk.com/download/papers/NP-in-Emerging-Markets.pdf (October 30, 2013).
  21. Olatokun, W., & Nwonne, S (2012). Determinants of Users’ Choice of Mobile Service Providers in the Nigerian Telecommunications Market. African Journal of Computing & ICT, 5 (4), 1-14
  22. Oliver, L. (1997). Satisfaction: A Behavioral Perspective on the Consumer, Irwin McGraw-Hill, Boston,
  23. Ofcom (2009a). Consultation document on protecting consumers from fixed-line mis- selling”.Availableathttp://stakeholders.com.org.uk!consultations/protectingconsumers_misselling
  24. Pirc, M. (2005). Mobile service and phone as consumption system - the impact on customer switching. Universitat Pompeu Fabra, Barcelona.
  25. Podvysotskiy, Y. (2006). An investigation of the effect of mobile number portability on Market competition. National University of Kyiv-Mohyla Academy
  26. partiksinh, S.V. (2012). customer preference for mobile number portability. International journal of management and social sciences research, 1 (3), 71-75
  27. Reddi, M. N. (2014). Impact of MNP on Consumer Behavior with Reference to Tirupati City of Andhra Pradesh. Journal of Business and Management, 16(11), 33-39
  28. Roos, I. (1999). Switching processes in customer relationships. Journal of Service Research,2(1),     68-85. doi: 10.1177/109467059921006
  29. Rahman, S., Haque, A., & Ismail, S. A. (2010). Exploring influencing factors for the selection 
  30. of mobile phone service providers: A structural equational modelling (SEM) approach on Malaysian consumers. African Journal of Business Management, 4 (13), 2885-2898
  31. Shin, D.H., & Kim, W.Y (2008). Forecasting customer switching intention in mobile service: An exploratory study of predictive factors in mobile number portability,” Technological Forecasting & Social Change, 75 (6), 854-874.
  32. Simon, G.N., & Robert, K.N (2015). Inflence of Demography, Reliogiosity and Porting Behaviour     of Mobile Subscriber. International journal of business and management, 10 (7) ,158-171
  33. Solomon, A.O. (2010). The impact of mobile number portability on TUT student’s on-line connectivity. Information systems education conference, Nashville tennese, USA. 27 (1348), 1-13.
  34. Xiaoping, H., & David, R. (2015). Why Do More British Consumers Not Switch Energy Suppliers?  The Role of Individual Attitudes. EPRG Working Paper 1515, Cambridge Working Paper in Economics1525
  35. Zeithamal, A., & Bitner, J. (1996). Services Marketing, McGraw-Hill, New York.