Keyword

Competition, product quality, Palestine market, Israeli market.

Abstract

This paper examines the influence of various variables on competing the Israeli products at the Palestinian market. These variables are (competition for quality, corporate management practices, procedures and laws, update and development, government policies and procedures and follow-up and evaluation). A survey has been conducted to examine the hypotheses of this paper. The population consists of directors of organizations, dealers, business owners, government employees, marketing managers, workers and customers. 500 questionnaires were distributed to the targeted respondents in Palestine using the random sample. 378 questionnaires were returned which represents 75.6% of the distributed sample. The finding of this paper are: (1) the current practices of the follow-up and evaluation of Palestinian products have a negative competitive impact (2) there is a positive role of the administrative practices of the Palestinian companies on competing the Israeli product. (3) there is a positive role of the quality of Palestinian product on competing the Israeli product. (4) there is no role of the current Palestinian procedures and laws on competing the Israeli product. (5) there is a positive role of updating and developing the Palestinian product to compete the Israeli product. (6) there is a negative role of the policies and procedures of the Palestinian government on competing the Israeli product. Based on the previous findings, this paper suggests the following recommendations: (1) the Palestinian producer should increase the quality of Palestinian products. (2) the current Palestinian procedures and laws that are related to the competition should be developed to meet the requirements of competition. (3) the Palestinian government must reform its competition policies and procedures. (4) the current practices of the follow-up and evaluation of Palestinian products should be updated. 


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