Research Article
Volume 03 Issue 1
Strategic Distribution Potentiality toward Firm's Success: Food Industries in the North Region of Thailand
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Abstract
Research summary
This study proposes a distribution channel strategy model based on the notion that distribution channel strategy is the basic determinant of distribution channel performance which may lead to firm’s success. Its major objective is to assist manufacturers in making effective decision on distribution channel strategy. The proposed model integrates two strategic components: a) distribution channel selection the manufacturer’s choice of distribution intensity, channel location characteristics, channel control and b) distribution channel management’s the channel service quality as to product and as to people. The model proposes how the two strategic components affect distribution channel performances that finally lead to firm’s success
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Article History
Published
27 Feb 2012
How to Cite
Termsnguanwong, D. S.. (2012). Strategic Distribution Potentiality toward Firm's Success: Food Industries in the North Region of Thailand. Journal of Business and Retail Management Research, Volume 03 Issue 1.
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APA
Termsnguanwong, D. S.. (2012). Strategic Distribution Potentiality toward Firm's Success: Food Industries in the North Region of Thailand. Journal of Business and Retail Management Research, Volume 03 Issue 1.
MLA
Termsnguanwong, Dr. Supathanish. "Strategic Distribution Potentiality toward Firm's Success: Food Industries in the North Region of Thailand." Journal of Business and Retail Management Research, Volume 03 Issue 1, 2012.
Chicago
Dr. Supathanish Termsnguanwong. "Strategic Distribution Potentiality toward Firm's Success: Food Industries in the North Region of Thailand." Journal of Business and Retail Management Research Volume 03 Issue 1 (27 Feb 2012).
Harvard
Termsnguanwong, D. S. (2012) Strategic Distribution Potentiality toward Firm's Success: Food Industries in the North Region of Thailand. Journal of Business and Retail Management Research, Volume 03 Issue 1
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