Demographic Characteristics of Grocery store shoppers in Vietnam
Article Metrics Report
Views, downloads, citations, engagementCited by
Current citation countResearch summary
This study examines the major demographic characteristics of Vietnamese food consumers who shop from supermarkets. Study location is Vietnam where retailing, specifically the organised retail sector is relatively very young and going through an early phase. The research is based on selecting three leading grocery retailers from Vietnam. Data were collected using a random sample of consumers. This research will contribute to a better understanding of the consumers™ demographic characteristics, so enabling retailers target specific groups more effectively and specifically by understanding their needs and wants.
Article History
How to Cite
Nguyen, H. T. & Do, H. L.. (2012). Demographic Characteristics of Grocery store shoppers in Vietnam. Journal of Business and Retail Management Research, Volume 01 Issue 1.
Citation Context
APA
Nguyen, H. T. & Do, H. L.. (2012). Demographic Characteristics of Grocery store shoppers in Vietnam. Journal of Business and Retail Management Research, Volume 01 Issue 1.
MLA
Nguyen, Hoang Thien, and Hoa Le Do. "Demographic Characteristics of Grocery store shoppers in Vietnam." Journal of Business and Retail Management Research, Volume 01 Issue 1, 2012.
Chicago
Hoang Thien Nguyen and Hoa Le Do. "Demographic Characteristics of Grocery store shoppers in Vietnam." Journal of Business and Retail Management Research Volume 01 Issue 1 (29 Feb 2012).
Harvard
Nguyen, H. T. & Do, H. L. (2012) Demographic Characteristics of Grocery store shoppers in Vietnam. Journal of Business and Retail Management Research, Volume 01 Issue 1
References
- Binkley, J.K., and Connor, J.M. (1998). Grocery Market pricing and the new competitive environment. Journal of Retailing, Vol. 74, No. 2, pp. 273-294
- Carlson, A., Kinsey, J and Nadov Carmel (1998), “Who eats what, when and from where? Working paper-The retail food industry centre, University of Minnesota.
- Carman, J.M (1970), “Correlates of brand loyalty”, Journal of Marketing Research, &, 67-76
- Dibb, S., Simkin L., Pride, W.M and Ferrell, O.C (1994). Marketing concepts and Statistics, Houghton Miffin Company. U.S.A
- Dunn, R and Wrigley, N. (1984), ``Store Loyalty for Grocery products: An Empirical Study``, Vol. 16, No. 4, pp. 307-314
- Dunne, P. M and Robert F. L (2005). Retailing (5th eds.), Mason: Spouth Western
- East, R., Harris, P., Wilson, G., and Lomax, W (1995), ``Loyalty to Supermarkets``. The international review of retail, distribution and consumer research 5:1, Routledge.
- East, R., Harris, P., and W”ilson, G (1997), “First Store loyalty to US and British Superarkets”, Occasional paper series No-27, Kingston Business School
- Farley, J.U., (1968), “Dimensions of Supermarket choice patterns”, Journal of Marketing Research, 5, May 206-8
- Fontenelle, S. M and Zinkhan, G.M (1992), ``Gender differences in the perception of leisure: A conceptual model``, Advances in Consumer Research, 20 pp. 534-540
- Gilbert, D. (1999), Retail Marketing Management, London: Pearson Education
- Hawkins, D.L., Best, R.J., and Coney, K.A. (2000). Consumer Behaviour: Building Marketing Strategy, McGraw-Hill, London
- Jones, B. (1996). Today’s changing supermarket consumer –or are they? Progressive Grocer, September, p. 103
- Key Note (2001), ``Supermarkets and Superstores``, Key Note Publication Ltd.
- Kinsey, J., and Senauer, B. (1996), ``Consumer trends and changing food retailing formats``, American Journal of Agricultural Economics, Vol. 78, No. 5, pp. 1187-1191
- Kim, J.O., and Jin, B.Y. (2001), ``Korean Consumers` Patronage of Discount Stores: Domestic Vs. Multinational Discount Shoppers` Profiles``, Journal of Consumer Marketing, Vol. 18-3, pp. 236-255
- Lucas, G.H., Bush, R.P., and Giresham, L.G (1994). Retailing, Boston: Houghton Miffin Company.
- Mason, N. (1991). An investigation into grocery shopping behaviour in Britain, A.C.Nielsen, Nielsen House, Headington, Oxford OX3 9RX
- Mason, N. (1996), “Store loyalty –hat old chestnut”, The Researcher, Customer loyalty –The issue for the 90s, A.C. Nielson, Nielson House, Heading-on, Oxford OX3 9RX
- Mintel (2003), `Retailing UK-July 2002``, Mintel International Grocery Ltd, London
- Michal Sznajder and Benjamin Senauer (1998), “the changing Polish Food Consumer”. Workin paper 98-02, Theretail food industry centre, University of Minnesota.
- McGoldrick, P.J., and Andre, E. (1997), ``Consumer misbehaviour. Promiscuity or loyalty in grocery shopping``, Journal of retailing and consumer services, 4(2), pp. 73-83
- Odekerken-Schroder, G., Wulf, K.D., Kasper, H., Kleijnen, M., Hoekstra, J., and Commandeur, H. (2001), ``The Impact of quality on store loyalty: A Contingency Approach``, Total Quality Management, Vol. 12, No. 3, pp. 307-322
- Patterson, P.G. (2004), ``A Contingency model of behavioural intentions in a services context``, European Journal of Marketing, Vol. 38, No. 9/10, pp. 1304-1315
- Robson Collin (2002). Real World Research (2nd Eds). Blackwell Publisher, London
- Robinson C. (1996), ``Asian Culture: the marketing consequences``, Journal of the Marketing Research Society, January, pp. 55-62
- Schiffman, L.G., and Kanuk, L.L. (1978), Consumer Behaviour, Prentice-Hall, Englewood Cliff, NJ.
- Walsh, F. (2003), ``Safeway shoppers` takeover thumbs-up``, Evening Standard, Friday, 11th July 2003.
- Williams, T.G (2002), ``Social class influences on purchase evaluation criteria``, Journal of Consumer Marketing, Vol. 19, No. 1, pp. 18-3