Senior Lecturer, Department of Marketing, Event Management and Project Management
University of Winchester, UK
Dr Justin Beneke is Senior Lecturer in Marketing. He has spent over a decade in academia, working at both the University of Cape Town, South Africa and currently the University of Winchester. He gained his Doctorate from Edinburgh Business School, Heriot Watt University, Scotland in 2014.
Justin has held a strong interest in business and marketing from an early age. He considers himself to be a ‘pracademic’, straddling academia and industry, never forgetting that his true love of marketing shouldn’t be merely confined to the lecture hall or buried deep in the bowels of the library.
His teaching has spanned multiple domains of marketing, with a particular focus on technology, relationship management and understanding what underpins consumer behaviour. Lately he has focussed on teaching senior undergraduate (3rd/4th year) and potgraduate (MSc) students.