Journal of Business and Retail Management Research Volume 09 Issue 1 (October 2014) Issue citation and reference package ======================================================================== 1. A demographic analysis of brand perceptions: The case of a private label breakfast cereal in South Africa Authors: Justin Beneke; Stephen Carter Published: 09 Nov 2014 Article URL: https://jbrmr.com/details&cid=178 References: Ailawadi, K., Pauwels, K. and Steenkamp, J. 2008. Private label use and store loyalty. Journal of Marketing, 72(6), 19-30. Alfansi, L. and Sargeant, A. 2000. Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits. International Journal of Bank Marketing, 18(2), 64–74. Bao, Y., Bao, Y. and Sheng, S. 2011a. Motivating Purchase of Private Brands: Effects of Store Image, Product Signatureness, and Quality Variation. Journal of Business Research, 64 Beane, T. and Ennis, D. 1987. 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Appendix Primary Research Questions 1)    Please describe your role. 2)    Does your company have a whistle blowing policy?  Can you describe it? 3)    Does your company have any training around ethics? a.    Web Based Training  Y/N b.    Onsite Y/N c.    Distributed material Y/N 4)    If you do have ethics training, what is the frequency of the training? 5)    Are you aware of the Wal-Mart Mexico bribery scandal?    Yes/No 6)    What were your reactions to the scandal in question, if any? 7)    In your opinion, what allowed the Wal-Mart Mexico scandal to happen? 8)    Before the scandal was publicized, how confident were you in your company’s controls to prevent a similar scandal?  (Scale of 1 – 10, with 1 being least confident and 10 being most confident.) 9)    After the scandal was publicized, how confident were you in your company’s controls to prevent a similar scandal?  (Scale of 1 – 10, with 1 being least confident and 10 being most confident.) a.    Why? 10)    Although the scandal was with Wal-Mart, do you feel your company has felt increased pressure from regulators? 11)    What do you think is the biggest risk in your company to mitigate, in order to prevent a similar scenario from taking place? 12)    Any other comments you may have around this topic of ethics in the retail industry and your company? 13)    What additional steps would you recommend for your company and other retailers to implement in order to assure avoidance of the above scenario (Wal-Mart Mexico bribery)?   ------------------------------------------------------------------------ 9. 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