@article{rosalemel2021556,
  title = {Determining which metrics matter in social media marketing},
  author = {Rosa Lemel},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 15},
  number = {Issue 02},
  year = {2021},
  url = {https://jbrmr.com/details&cid=556},
}

@article{everbedoya2021558,
  title = {Leadership influence on the relationship between communication satisfaction and job satisfaction in computer-mediated communication environments},
  author = {Ever Bedoya},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 15},
  number = {Issue 02},
  year = {2021},
  url = {https://jbrmr.com/details&cid=558},
}

@article{zolekamthembu2021559,
  title = {Effect of value-added services on transactional behaviour},
  author = {Zoleka Mthembu and Seugnet Bronkhorst},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 15},
  number = {Issue 02},
  year = {2021},
  url = {https://jbrmr.com/details&cid=559},
}

@article{gairikdas2021560,
  title = {Staff motivators in organised retail sector},
  author = {Gairik Das and Sohini Dutta},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 15},
  number = {Issue 02},
  year = {2021},
  url = {https://jbrmr.com/details&cid=560},
}

@article{maphelomalgas2021561,
  title = {Competitive factors between local and foreign national small business retailers in South Africa: The case of Cape Town’s Townships},
  author = {Maphelo Malgas and Wellington .B. Zondi},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 15},
  number = {Issue 02},
  year = {2021},
  url = {https://jbrmr.com/details&cid=561},
}

@article{estonemusakabantumuyobo2021562,
  title = {A means end approach to domestic lead tourism marketing in emerging tourism destinations},
  author = {Estone Musakabantu Muyobo and Evangelia Fragouli},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 15},
  number = {Issue 02},
  year = {2021},
  url = {https://jbrmr.com/details&cid=562},
}