Journal of Business and Retail Management Research
Volume 20 Issue 02 (April 2026)
Issue citation and reference package
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1. Impact of heat waves on Spanish tourism demand
Authors: Maria-Dolores Sanchez-Sanchez; Carmen De-Pablos-Heredero; Jose-Luis Montes-Botella
Published: 30 Mar 2026
DOI: https://doi.org/10.24052/JBRMR/V20IS02/ART-01
Article URL: https://jbrmr.com/details&cid=607
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2. AI anxiety and consumer identity: Emotional responses to intelligent systems through the identity-aligned emotional model — quantitative evidence from a mediterranean high -uncertainty-avoidance consumer sample
Authors: Theofanis Aritzis
Published: 15 May 2026
DOI: https://doi.org/10.24052/JBRMR/V20IS02/ART-02
Article URL: https://jbrmr.com/details&cid=608
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3. Failure demand – how part of the total demand can become a burden
Authors: Teemu Kokko; Marko Maki
Published: 24 Jun 2026
Article URL: https://jbrmr.com/details&cid=609
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