@article{saramohamedabdelazizelmenawy2026610,
  title = {Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector},
  author = {Sara Mohamed Abdelaziz El-Menawy and Noha Magdy Kamel El-Sharawy},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 21},
  number = {Issue 01},
  year = {2026},
  url = {https://jbrmr.com/details&cid=610},
}

@article{josephlantonadjeimensah2026611,
  title = {Digital technology, healthcare delivery, and patient satisfaction: The moderating effect of innovation technology on the ghanaian health sector},
  author = {Joseph Lanton Adjei Mensah and Charity Adomako and Timothy Kingsford Addo and Annie-Ruth Woode and John Jasper Essuman},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 21},
  number = {Issue 01},
  year = {2026},
  url = {https://jbrmr.com/details&cid=611},
}

@article{luwanyathurkaakrishnamoorthy2026612,
  title = {A study into the alignment of ethical marketing practices with national tourism policy frameworks for the promotion of sustainable elephant tourism in Sri Lanka},
  author = {Luwanya Thurkaa Krishnamoorthy and B. A. N. Eranda},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 21},
  number = {Issue 01},
  year = {2026},
  url = {https://jbrmr.com/details&cid=612},
}

@article{tareqnaelhashem2026613,
  title = {Psychological mechanisms leading to rebound purchase decisions after political tensions ease: From boycott to buyback},
  author = {Tareq Nael Hashem and Tahreer M. Abu Hmeidan},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 21},
  number = {Issue 01},
  year = {2026},
  url = {https://jbrmr.com/details&cid=613},
}