Journal of Business and Retail Management Research
Volume 21 Issue 01 (October 2026)
Issue citation and reference package
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1. Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector
Authors: Sara Mohamed Abdelaziz El-Menawy; Noha Magdy Kamel El-Sharawy
Published: 29 Sep 2026
Article URL: https://jbrmr.com/details&cid=610
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2. Digital technology, healthcare delivery, and patient satisfaction: The moderating effect of innovation technology on the ghanaian health sector
Authors: Joseph Lanton Adjei Mensah; Charity Adomako; Timothy Kingsford Addo; Annie-Ruth Woode; John Jasper Essuman
Published: 01 Oct 2026
Article URL: https://jbrmr.com/details&cid=611
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3. A study into the alignment of ethical marketing practices with national tourism policy frameworks for the promotion of sustainable elephant tourism in Sri Lanka
Authors: Luwanya Thurkaa Krishnamoorthy; B. A. N. Eranda
Published: 01 Oct 2026
Article URL: https://jbrmr.com/details&cid=612
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4. Psychological mechanisms leading to rebound purchase decisions after political tensions ease: From boycott to buyback
Authors: Tareq Nael Hashem; Tahreer M. Abu Hmeidan
Published: 09 Oct 2026
Article URL: https://jbrmr.com/details&cid=613
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