Volume 21 Issue 01 (Oct 2026)
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Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector
Despite the rapid expansion of social media marketing in emerging markets, literature has substantially neglected the Bottom of the Pyramid consumer segment in MENA markets. In Egypt, nearly 30% of the population resides below the national poverty line (CAPMAS,2023). Furthermore…
Digital technology, healthcare delivery, and patient satisfaction: The moderating effect of innovation technology on the ghanaian health sector
Though there has been increased development of health delivery in the health sector across the world, nevertheless, there is little indication of how this has improved patient satisfaction in Ghanaian health services. The improvement of health services is hinges on easy re…
A study into the alignment of ethical marketing practices with national tourism policy frameworks for the promotion of sustainable elephant tourism in Sri Lanka
This study explores how ethical marketing practices can be aligned with national tourism policies to promote the long-term sustainability of Sri Lanka’s elephant tourism industry. It addresses concerns related to animal welfare, unethical tourism practices, weak regulatory…