Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Ambica Prakash

Graphic Era University, Dehradun, Uttrakhand

1 published articles 599275 views 130 downloads

Published Articles

Dimensions of point of purchase factors in impulsive buying of women's skincare cosmetics in India

JBRMR , Volume 10 Issue 2 , 25 Apr 2016