Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Beatrice Akosua Adjapong

University of Professional Studies, Accra, Ghana

1 published articles 108563 views 132 downloads

Published Articles

Nexus between sustainable brand equity and behavioural outcomes: The moderating role of age

JBRMR , Volume 20 Issue 01 , 21 Oct 2025