Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Beatrice Akosua Adjapong

University of Professional Studies, Accra, Ghana

1 published articles 102618 views 109 downloads

Published Articles

Nexus between sustainable brand equity and behavioural outcomes: The moderating role of age

JBRMR , Volume 20 Issue 01 , 21 Oct 2025