Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Carmen de Pablos-Heredero

ESIC Business & Marketing School and Rey Juan Carlos University, Spain

1 published articles 593949 views 177 downloads

Published Articles

Co-innovation at Mercadona: a radically different and unique innovation model in the retail sector

JBRMR , Volume 13 Issue 04 , 03 Jul 2019