Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Eugine Tafadzwa Maziriri

University of the Witwatersrand

3 published articles 1828666 views 576 downloads

Department: School of Economics and Management Studies

Published Articles

The impact of corporate rebranding on brand equity and firm performance

JBRMR , Volume 13 Issue 04 , 02 Jul 2019

Antecedents towards employees’ harmonious habitation of the environment and workplace environment-friendly behaviour: a case of Johannesburg employees within small and medium enterprises (SMES)

JBRMR , Volume 13 Issue 01 , 03 Oct 2018

The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa

JBRMR , Volume 12 Issue 1 , 05 Oct 2017