Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

F. Bahar Isin

Faculty of Economics and Administrative Sciences, Baskent University,

1 published articles 611003 views 60 downloads

Published Articles

Mall equity measurement based on brand equity conceptualization

JBRMR , Volume 05 Issue 2 , 24 Feb 2012