Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Heba Abdel Wahab

Department of Business Administration, Faculty of commerce and business administration, Future University in Egypt, Cairo, Egypt

1 published articles 111911 views 309 downloads

Published Articles

From memory to loyalty: The role of nostalgia in fostering Brand Trust, attachment and love

JBRMR , Volume 20 Issue 01 , 21 Oct 2025