Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Junghwa Son

Consumer, Apparel, and Retail Studies Department University of North Carolina at Greensboro,

1 published articles 643709 views 97 downloads

Published Articles

An exploration of brand equity antecedents concerning brand loyalty: A cognitive, affective, and conative perspective

JBRMR , Volume 09 Issue 1 , 09 Nov 2014