Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Mahinaz Hafez

Arab Academy for Science, Technology & Maritime Transport Alexandria, Egypt, Egypt (‫مصر‬‎)

1 published articles 7494580 views 129 downloads

Published Articles

Exploring the motives behind festive occasion consumption – An intergenerational perspective

JBRMR , Volume 18 Issue 01 , 30 Dec 2023