Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Marko Kimpel

HHL Leipzig Graduate School of Management Ernst-Abbe University of Applied Sciences Jena

1 published articles 580529 views 118 downloads

Published Articles

The right pricing strategy for offline retailers when expanding into the online sales channel

JBRMR , Volume 09 Issue 2 , 16 May 2015