Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Marvin O. Bates

Department of Marketing, College of Business Lewis University, Romeoville, IL

1 published articles 580540 views 138 downloads

Published Articles

Prahalad's market approach impacting brand loyalty in base of the pyramid Philippines

JBRMR , Volume 12 Issue 2 , 19 Jan 2018