Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Muhammad Shaukat Malik

Institute of Banking and Finance Bahauddin Zakariya University, Multan

1 published articles 675394 views 68 downloads

Published Articles

Impact of co-branding and brand personality on brand equity: A study of telecom sector in Pakistan

JBRMR , Volume 12 Issue 1 , 05 Oct 2017