Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Nidhin VC

Growth Analytics Center, Anheuser-Busch InBev, Bangalore, India, India (भारत)

2 published articles 2342724 views 437 downloads

Published Articles

Measuring the impact of assortment change in retail stores using the synthetic control method

JBRMR , Volume 18 Issue 02 , 07 May 2024

How Anheuser-Busch InBev is tackling the top challenges of Category Management for modern offline retail channel

JBRMR , Volume 16 Issue 02 , 01 May 2022