Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Rashid A. Chowdhury

School of Business, Independent University

1 published articles 576030 views 78 downloads

Published Articles

Relationship of demographic characteristics with purchasing decision involvement: a study on FMCG laundry soaps

JBRMR , Volume 06 Issue 2 , 18 Jun 2012