Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Richard Chinomona

Marketing Division School of Economic and Business Sciences Faculty of Commerce

1 published articles 595046 views 264 downloads

Published Articles

The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa

JBRMR , Volume 12 Issue 1 , 05 Oct 2017