Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Theofanis Aritzis

Independent Researcher, Athens, Greece, Greece (Ελλάδα)

1 published articles 127003 views 98 downloads

Published Articles

AI anxiety and consumer identity: Emotional responses to intelligent systems through the identity-aligned emotional model — quantitative evidence from a mediterranean high -uncertainty-avoidance consumer sample

JBRMR , Volume 20 Issue 02 , 15 May 2026