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JBRMR
Online ISSN 2056-6271
ICO Registration Number: ZA522255
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Journal of Business and Retail Management Research
Published by Centre for Business & Economic Research
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Theofanis Aritzis
Independent Researcher, Athens, Greece, Greece (Ελλάδα)
1 published articles
134871 views
129 downloads
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Published Articles
AI anxiety and consumer identity: Emotional responses to intelligent systems through the identity-aligned emotional model — quantitative evidence from a mediterranean high -uncertainty-avoidance consumer sample
JBRMR , Volume 20 Issue 02 , 15 May 2026
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