Author Archive
Wenguo Shen
Department: Business School
Published Articles
The influence mechanism of free gift promotion on purchase intention of gifts: A moderated mediation model
JBRMR , Volume 13 Issue 04 , 02 Jul 2019
The Research of Motivation for Word-of-Mouth: Based on the Self-Determination Theory
JBRMR , Volume 10 Issue 2 , 25 Apr 2016