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Co-branding
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Topic Article
Impact of co-branding and brand personality on brand equity: A study of telecom sector in Pakistan
Zara Aqeel • Muhammad Imran Hanif • Muhammad Shaukat Malik
Volume 12 Issue 1 · 05 Oct 2017
Brand Equity is an important concept in marketing academia and practice. It has long been studied but still there are gaps to be filled. The research aims to explain marketers of how br…