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Dissonance Reduction
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Topic Article
Psychological mechanisms leading to rebound purchase decisions after political tensions ease: From boycott to buyback
Tareq Nael Hashem • Tahreer M. Abu Hmeidan
Volume 21 Issue 01 · 09 Oct 2026
This paper has explored the psychological processes of rebound purchase behavior after the de-escalation of the political situations, and the target consumers were a group of consumers in Jordan. With the help of quanti…