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Hybrid competitive strategy
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Topic Article
Hybrid competitive strategy, strategic capability and performance
Narentheren Kaliappen • Francis Chuah • Abdullahi Hassan Gorondutse • Siti Nur Atikah Moktar
Volume 13 Issue 04 · 02 Jul 2019
This research examines how strategic capabilities impact hybrid competitive strategies and the effect on organizational performance. The target population of this study was 475 3 to 5-star hotels in Malaysia. Questionna…