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National Policy
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A study into the alignment of ethical marketing practices with national tourism policy frameworks for the promotion of sustainable elephant tourism in Sri Lanka
Luwanya Thurkaa Krishnamoorthy • B. A. N. Eranda
Volume 21 Issue 01 · 01 Oct 2026
This study explores how ethical marketing practices can be aligned with national tourism policies to promote the long-term sustainability of Sri Lanka’s elephant tourism industry. It addresses concerns related to…