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Retail Banking
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Topic Article
Customer Services Quality and Customer Satisfaction in the Retail Banking Industry in Gahan
Yvonne Nimoh-Brema
Volume 04 Issue 1 · 09 Sep 2013
This study seeks to examine the quality of service delivery of retail banks in Ghana using the five SERVQUAL dimensions by Parasuraman et al 1990. It also ascertains the perception of quality service held by customers o…